I started this site in Fall, 2014. Since then, it’s been read by 10,000,000+ people, I’ve published 400+ pieces of content between my articles and notes, and it’s gone from fun side project to a meaningful source of income for me.
Since the beginning, I’ve been using the gold standard for blogs: WordPress. But last week, after a couple months slowly working on it in the background, I moved the entire site to Webflow. I’ve also been using Webflow for the Growth Machine site, the Cup & Leaf blog, and recommending it to clients and friends.
I’ve gotten a ton of questions about why, so here’s a quick explanation.
I’d describe Webflow as Photoshop for websites. It has a drag and drop style editor like SquareSpace, but it’s an order of magnitude more powerful in what it lets you do with it.
It lets you very quickly design and build a site without having to write any code, and then create your own CMS within it for publishing and hosting whatever kind of content you want to feature. For someone who wants to custom build their own site without worrying about all of the backend and hosting, it’s an absolute dream. For someone who doesn’t know some CSS and HTML, though, it’d probably be pretty confusing.
I’ve always wanted to redesign my site, but the idea of trying to edit all of the PHP and CSS behind WordPress was daunting, and I didn’t want to pay someone to do it either. So when I met Julian Shapiro, who used to run Webflow’s marketing and turned me onto it, I immediately saw the potential.
Moving a four year old site with 400+ published pages from one CMS to another is no small task, so it needs a pretty serious justification. Here were the main things that made me make the switch.
WordPress sites are slow unless you make a very deliberate effort to clean them up. All of the plugins, different tools, messy theme files, they add up, and the code behind a WordPress site quickly gets incredibly bloated.
I saw that the sites I was working on in Webflow loaded FAST, much faster than my site, despite years of tweaks to it, so that was a huge draw.
The clean code makes a big difference, too. Meta images for Twitter and Facebook never seemed to work on my old site, and I couldn’t figure out why, but it seemed to be some sort of conflict between all the different plugins and tools on the site. Now, it works flawlessly, because I have full control over the other <head> contents.
Let’s say you want to change how your footer is laid out and displayed in WordPress. You either need to hope and pray your theme lets you manipulate it the way you want, need to know enough PHP and CSS to edit it, or you need to get a new theme.
In Webflow, it’s a few minutes of drag-and-drop adjustments, or copying over elements from other public Webflow projects. It blows any WordPress drag-and-drop editor out of the water (Divi, etc.).
For context: I built this site, the Cup & Leaf site, and most of the Growth Machine site, just working off of design files. And it was easy. I’m by no means a designer or developer.
With WordPress, you’re mostly locked into your default page template style, and if you want to change what fields you plug in for a post, you have to either re-code the template file, get a new template coded, or add a plugin.
With Webflow, you can just add in whatever new CMS fields you want, and then customize how it’s presented on the front end.
This was huge for getting my book notes looking how I wanted them. I had always been hacking their design together by using a Google doc template, but now I can structure them to display the way I want them to, and include fields for things like Made You Think episodes as relevant.
WordPress is so massive that it doesn’t really have a support team to help you out if you break something or aren’t sure how to do something, and I’ve found the support from most managed hosting services to be lackluster.
Webflow’s support, though, is insanely good. They’ve responded to most of my little questions quickly and helpfully, and their forums are packed with tips and tricks for figuring out how to get around most nuisances I run into.
Really the biggest appeal though is that I have full control. I can change anything I want, tweak the site how I want, and I can do it all fairly easily. I’ve never felt this much control when I was on WordPress, and it’s the closest I think you can get short of custom building your own site.
Now, there are still some shortcomings though. And the shortcomings were almost enough to make me not want to switch, so I hope Webflow fixes them soon in the interest of attracting more bloggers.
There are a few shortcomings I hope they fix soon, but first one I hope they don’t fix: you will probably break something.
There aren’t as many rails in Webflow, and you can very easily create a site that will not get ranked in Google, that won’t load nicely, that will look ugly, etc. Unless you have some understanding of how to build a site, I wouldn’t recommend switching.
WordPress’s safety is the source of its limitation, and Webflow is more like the bike without training wheels. It’s great if you know how to ride a bike, but if you don’t, you’re gonna have a bad time.
So if you try it out and go “I have no idea wtf is going on here,” then you might want to stick to WordPress.
Okay, now a few things I hope they fix:
Webflow is planning on adding support for ecommerce, which sounds great, but their CMS is far from done and I’m worried they’re going to de-prioritize it in favor of launching the next shiny feature.
Maybe they have separate teams working on their ecommerce build out and their CMS, but it would be hard to prioritize both at once as a company, and so I worry that they’re neglecting finishing the CMS in favor of trying to attract more ecommerce users.
So Webflow, if you’re reading this, please finish your CMS so I can recommend you more strongly before you prioritize adding ecommerce support.
The next odd thing with Webflow: you can’t control the URL structure of your CMS. So instead of this article being able to be at the URL “nateliason.com/webflow-vs-wordpress” it has to be at “nateliason.com/blog/webflow-vs-wordpress”.
This isn’t a huge thing, but it does matter for SEO and readability, and I really didn’t love having to make redirects for every single one of my articles manually (there’s no bulk redirect upload feature either).
But here’s where it’s a little weird: I pointed this out to the Webflow team on Twitter and they seemed kind of confused by why someone would want this. Which, combined with some of the other CMS shortcomings, is why I think they don’t have a super experienced content marketer on their team (or, if they do, that person is very frustrated).
Because if they did, that person would probably also be annoyed by…
Let’s say you want to embed some custom code, like an <iframe> from another site, in one of your posts.
On WordPress, you just hop into the HTML editing view for the post and paste it in.
In Webflow… you can’t. There’s zero ability to put custom HTML in a blog post. The only way to do it would be to create a custom page for that article, but then it’s not part of your CMS and defeats the whole purpose of having a CMS in the first place.
This one really baffles me to be honest -- almost every CMS I’ve worked with has the ability to include custom code within the body text, so I’m not sure why it’s not included in Webflow. I’ve even built a CMS in Rails, and when I did that it wasn’t hard to give myself the ability to include custom code in posts.
Not having this feature makes Webflow extremely unattractive to businesses wanting to use it for their blog, so hopefully they add it so we can recommend it to more clients.
This is a small one, but when you upload an image in the CMS, you can’t add alt-tags to it. You’d have to create a separate plain text field, then go into the template editor and custom code in the alt tag for the image, but this really feels like it should just be part of the image upload field.
Up until about a week ago, Webflow had the most wonderful content uploading process. You could just go into Google docs, copy the document, and paste it into your webflow Rich Text editor, and everything worked perfectly.
And then they completely broke this last week. You can’t copy in images anymore, and it adds extra spacing between paragraphs, which means you have to go in and delete extra spaces between each line if you do double line breaks in Google Docs.
They’ve taken it from a system that took 10s to upload my articles to to one that takes 5-10 minutes. Not a huge amount of time, but it’s just annoying to deal with. Especially when we’re uploading 10 articles a week to it for Growth Machine.
That said, if you don’t mind having to reformat your articles in the CMS, then this isn’t a big deal. I’m just disappointed they removed what was one of my favorite features.
Now the big question, does it make sense for you to switch?
Here’s who I would recommend switch:
If you check those boxes, I’d strongly recommend switching to Webflow. It’s great, and I think you’ll be really happy with the freedom it gives you.
I would not switch if:
And if you do decide to switch, I’d recommend starting with one of their templates, playing around with that, then building your own site from scratch. It’s much more satisfying that way.
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